The actress/new mum confirmed Friday that she plans to launch her own cosmetics line, Flower, for Wal-Mart in January 2013.
“I think, if you really care about things, then you just naturally get involved. I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” Will Kopelman’s wife told Women’s Wear Daily. “It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can’t sleep at night. I care.”